Joining Forces: “The force behind the force.”

“Joining Forces” is a campaign initiated by Michelle Obama and Jill Biden to highlight the challenges of military families: the wives, husbands, and children of the 2.2 million soldiers, sailors, and airmen/women serving abroad. Mrs. Obama has said, “Our military families deserve our respect and support at every stage of their lives–no matter who is in office” (as announced on NBC’s “Dateline” on May 2, 2011). The focus of the initiative is “helping families cope with issues related to employment, education and health” (according to USA Today). Among the early commitments to Joining Forces are: - The U.S. Chamber of Commerce (who will hold 100 hiring fairs around the country to help 50,000 veterans and military spouses find jobs outside of government). - Wal-Mart and Sam’s Club (who will guarantee a job at a nearby store to military family members who have been transferred to another part of the country). - The YMCA, National Military Family Association, and Sierra Club Foundation (who will offer free summer camp to 7,000 military kids at camps in 35 states this summer). - NASCAR (who will partner with Wal-Mart to produce a public service announcement campaign recognizing the sacrifices and challenges military families face throughout the United States). An extensive study of how returning military members and their families are faring was conducted by Capella University, Minneapolis. The conclusion: “Needs aren’t being met. Despite increased national attention on these issues, too many servicemembers and families aren’t getting the help they need.” What do you think? Any ideas to help? Any commitments?